Vincent Hoonings, founder and CEO of Wills.com, is a serial entrepreneur with over 15 years of experience building successful companies including Affordable Mallorca and Motion Global SL. Hoonings provides executive leadership and strategic direction at Wills.com and is an expert in Business to Consumer (B2C) sales, Distributed Ledger Technologies (DLT) and product development. A born problem-solver with a creative streak, he is known as an exceptional researcher, leader and mentor, dedicated to advancing the antiquated estate planning industry to a digital format. Hoonings is fluent in five languages and holds a patent for magnetic glass and dinnerware used in the aeronautical and marine industries.LinkedIn
Meet our team
Martin Stellnberger, Chief Technology Officer (CTO), leads the technology stream behind the scenes at Wills.com. As CTO he explores emerging technologies, assesses their impact on the company’s business, builds prototypes and recommends new strategies and solutions. Martin has been in the engineering industry for over 18 years, working with many aspects of Information Technology (IT) and blockchain applications including enterprise-scale systems, fintech and insurance.LinkedIn
Eva Kaniasty, Chief Experience Officer, spearheads the strategy, design and orchestration of the customer experience at Wills.com. With over 12 years of User Experience (UX) in usability testing, research and design, Kaniasty’s capabilities include creating customer loyalty and engagement as well as business growth and innovation in the estate planning, healthcare, government, education and industrial UX markets. She served as the Chair of the User-Centered Design program at Brandeis University’s Graduate Professional Studies division, as well as President of UXPA Boston, a professional organization with over 5000 members.LinkedIn
Timur is a world-class estate planning attorney with over 15 years of experience in the industry, specializing in trust and estate litigation. Berberoglu oversees Wills.com’s legal compliance and is considered the go-to man for any delicate legal questions the Wills.com executive team may have. He holds a B.A. in Law from the University of California at Santa Barbara and a J.D. in Law from Southwestern University School of Law.LinkedIn
Stephanie Horsman, resident writer for Wills.com, focuses on the many aspects involved with creating a will including how to pre-plan one’s funeral, make arrangements for the pets, or include potential divorce or separation or wishes, among others. She covers heartfelt issues such as considering one’s mortality and why humans procrastinate on creating a will, as well as serious items such as disinheritance guidelines and how to deal with outstanding debts. Horsman has 25 years experience sharing stories online and across television, advertising and radio.LinkedIn
Francesca graduated in Visual & Innovation Design in Rome, and describes herself as the kind of person who is “always looking for problems to be able to find the solution.” She excels at creating impactful designs to elevate businesses, and building engagement experiences that help simplify people's lives. In addition, she has experience in brand marketing, UX/UI Design and Advertising.